About
A practical implementation practice.
Astraeus helps SMEs and growth-stage teams across Ireland and the UK improve repeated work through automation, AI implementation, search and AI visibility, and governed AI agents.
Founder
Founded by Alexei Udall
Alexei has spent seventeen years in sales and business development since 2009, including five years selling and implementing SaaS for growing teams, and is currently Head of Marketing at Teneo, a decentralised AI agent network where hundreds of AI agents run in production. He works with AI agents, automation platforms and CRMs every working day, in his own operations first.
That is not a figure of speech. The systems recommended to clients are the ones running the practice: HubSpot for CRM, pipeline and scheduling, n8n for workflow automation, Claude and a fleet of governed AI agents for research, drafting and operations, and custom MCP servers connecting those agents to real tools. Every recommendation has been dogfooded before it reaches a client.
Astraeus was founded to close the gap between buying technology and putting it to useful work: map the process, choose the right tool, connect it properly and make sure the people running it can see what happened. That gap is where most SME technology spend quietly dies, and closing it rarely starts with buying anything new.
The practice is based in Dublin and works across Ireland, the UK and remotely. Astraeus designs and builds AI agents and multi-agent workflows, API and webhook integrations, and custom MCP servers with the permissions, testing and operating records needed to run them. The simpler option still wins when a normal connector will do the job.
Connect on LinkedInPosition
What we do, and don't do
We work with owner-operated businesses, professional services and growth-stage teams that have repeated work worth examining. That may mean enquiry follow-up, CRM, document handling, reporting, internal knowledge, search and AI visibility, or a multi-step AI agent workflow. We do not claim specialist credentials in healthcare or regulated financial services; if the required assurance sits outside the practice's current capability, we say so and point you towards a better fit.
- Map before building. The workflow is diagnosed before any technology is recommended, and sometimes the recommendation is to change nothing yet.
- Smallest intervention first. A process fix or an existing feature beats a new subscription; a simple automation beats an agent it does not need.
- People stay in control. Money, commitments and sensitive decisions stop for a person, with records that show what ran and why.
- Handover is part of the build. Documentation, training and named ownership ship with every system, so the client is never locked in.