Astraeus

Social media management

Social media that runs on a system, with AI doing the heavy lifting

We build the strategy, set up the tools, automate the routine work with AI and, if you want, run it all for you. Your accounts stay yours and a person approves every post, reply and report.

Discuss social media
Marble figure guiding business material through a measured content and approval cycle

Most SME social accounts fail the same way. A burst of enthusiasm produces a fortnight of posting, then the real work takes over and the profile goes quiet. That reads worse to a prospective customer than no profile at all. The problem is rarely a lack of ideas. Nobody designed a system the business could run in the time it genuinely has.

Most agencies sell you posts. Most software sells you a scheduler and leaves the work to you. We do the part in between: the strategy, the tool set-up, the automations and the implementation that make social media something the business can sustain, whether we run it or your team does.

AI is built into every stage, from planning and drafting to message sorting and reporting. It makes each step faster and cheaper. It does not replace the person who checks what is published in your name.

Platforms we work with

Familiar with the channels your customers use

We plan, create, design and automate content across all the major networks, plus the messaging apps where conversations continue. We still recommend the one or two channels that suit your audience, not all of them.

  • LinkedIn
  • X
  • Facebook
  • Instagram
  • Threads
  • Bluesky
  • TikTok
  • YouTube
  • Pinterest
  • WhatsApp
  • Telegram
  • Discord

Logos identify each platform. They do not suggest a partnership with, or endorsement by, any of these companies.

Two independent-business colleagues planning a content calendar from real product photographs
Illustrative content planning session

Content in practice

A system built from real work

Useful content starts with what the business already knows and does: customer questions, completed jobs, products and seasonal priorities. The system turns that material into a calendar the team can actually maintain.

What this can look like in an SME

The tools are examples, not a fixed stack. Access, cost, security and the way the team already works decide the final design.

Trades and local services

Jobs get photographed on a phone and go nowhere. The Facebook page shows a post from two years ago, which is the first thing a homeowner checks after a recommendation.

What we could implement

A simple weekly rhythm: job photos and short captions drafted from a template in the business voice, approved from a phone, scheduled to Facebook and Instagram, with page messages routed into the enquiry queue.

Tools often involved
Facebook and Instagram · a scheduling tool · Claude or ChatGPT · the existing enquiry process
Human checkpoint
The owner approves every post and answers anything about price or availability.

Professional services

The firm knows its subject deeply but publishes nothing, so its LinkedIn presence gives a prospect no reason to choose it over a louder competitor.

What we could implement

A monthly batch of posts drafted from the firm's real questions, answers and cases, written in the practitioner's voice, reviewed before anything is published, with engagement and profile visits checked against new conversations.

Tools often involved
LinkedIn · Google Workspace or Microsoft 365 · Claude · the CRM
Human checkpoint
A qualified person reviews every claim before it is published.

Retail and ecommerce

Product photography exists, but posting is sporadic, seasonal pushes are late and questions asked in comments and DMs go unanswered for days.

What we could implement

A content calendar aligned to stock and seasons, posts and product captions drafted for approval, and routine questions in comments and messages surfaced daily with drafted replies.

Tools often involved
Instagram and Facebook · Shopify or WooCommerce · a scheduling tool · Claude or OpenAI
Human checkpoint
Staff approve replies and handle complaints, refunds and anything personal.

The sequence

From first call to going live

  1. 01

    Audit and strategy

    Review the current profiles, audience and competitors. Agree the one or two channels that matter, the content themes the business can own and the commercial goal the work serves.

  2. 02

    Tool set-up

    Set up the scheduler, analytics, design templates, shared folders and approval flow in your own accounts, and complete every profile properly.

  3. 03

    Automations

    Build the AI drafting workflow in your voice, the routing of comments and messages into your inbox or CRM, and the monthly reporting pipeline.

  4. 04

    Go live and hand over

    Publish the first month, then either keep running it for you or train your team on the system and stay available for reviews.

How we compare

Why businesses choose Astraeus over the usual options

Agencies sell posts. Software sells a scheduler. Freelancers sell hours. We build the whole system around your business, and we can run it for you.

Recommended Astraeus Strategy, set-up, automation and delivery in one team Typical agency Scheduling software Freelancer
A strategy before anything is posted Written strategy agreed before the first post Often a one-off deck You work it out yourself Depends on the person
Tools set up in your own accounts Scheduler, analytics, templates and approvals configured for you Often run from the agency's accounts You set it up yourself Varies
AI automations built around your business Drafting, triage, repurposing, CRM and reports connected Rarely offered, or charged as an extra Generic features you configure Rarely
Enquiries from social reach your CRM Comments and messages routed and logged with their source Usually stops at the inbox Inbox only Not usually
Measured on enquiries, not likes Monthly report tied to enquiries, with next steps Reach and engagement reports Dashboards you read yourself Varies
A person approves every post Always Usually Your own team does Yes
Community moderation available Moderators in any region and any language Some agencies No One person, limited hours
Easy to take in-house later Training and a full handover included Rarely planned for Already in-house Rarely documented
See how we would set it up for you

  1. A strategy before anything is posted

    Astraeus Written strategy agreed before the first post
    Typical agency
    Often a one-off deck
    Scheduling software
    You work it out yourself
    Freelancer
    Depends on the person

  2. Tools set up in your own accounts

    Astraeus Scheduler, analytics, templates and approvals configured for you
    Typical agency
    Often run from the agency's accounts
    Scheduling software
    You set it up yourself
    Freelancer
    Varies

  3. AI automations built around your business

    Astraeus Drafting, triage, repurposing, CRM and reports connected
    Typical agency
    Rarely offered, or charged as an extra
    Scheduling software
    Generic features you configure
    Freelancer
    Rarely

  4. Enquiries from social reach your CRM

    Astraeus Comments and messages routed and logged with their source
    Typical agency
    Usually stops at the inbox
    Scheduling software
    Inbox only
    Freelancer
    Not usually

  5. Measured on enquiries, not likes

    Astraeus Monthly report tied to enquiries, with next steps
    Typical agency
    Reach and engagement reports
    Scheduling software
    Dashboards you read yourself
    Freelancer
    Varies

  6. A person approves every post

    Astraeus Always
    Typical agency
    Usually
    Scheduling software
    Your own team does
    Freelancer
    Yes

  7. Community moderation available

    Astraeus Moderators in any region and any language
    Typical agency
    Some agencies
    Scheduling software
    No
    Freelancer
    One person, limited hours

  8. Easy to take in-house later

    Astraeus Training and a full handover included
    Typical agency
    Rarely planned for
    Scheduling software
    Already in-house
    Freelancer
    Rarely documented

Based on how these options usually work. Individual providers vary.

See how we would set it up for you

The system

Strategy, tools, automations and implementation, built as one

Each layer rests on the one before it. Skip the strategy and the tools have no job. Skip the implementation and the automations stay in a demo.

  1. 01

    Strategy

    Audience, channels, themes and the goal the content serves.

  2. 02

    Initial tool set-up

    Scheduler, analytics, templates and approvals, in your own accounts.

  3. 03

    Automations

    AI drafting, message routing, repurposing and reporting.

  4. 04

    Tool implementation

    Everything connected to your website, CRM and inbox, and your team trained.

The pipeline

One flow from idea to enquiry

Every step runs on its own except the one that matters: a person approves before anything is published or sent.

  1. Source

    Photos, blog posts, questions and dates

  2. AI draft

    Posts in your voice, for each platform

  3. Your approval

    One tap in Slack, email or a shared board

  4. Publish

    Queued for the best times

  5. Triage

    Comments and messages sorted, replies drafted

  6. CRM

    Enquiries logged with their source

  7. Report

    Plain-language summary each month

Illustrative flow. The tools are chosen around the ones you already use.

AI automations for social media

These are the automations we build. Each one removes a manual step and keeps a person at the point that matters.

Content calendar drafting

AI turns your customer questions, jobs, products and seasonal dates into a draft monthly calendar for you to approve.

Voice-matched post drafts

Drafts written against your voice guide from real material, adapted to the format of each platform.

Blog and website repurposing

Each new blog post or news item becomes social drafts for each channel, ready for review.

Photo and video captioning

Photos and clips dropped into a shared folder come back as captioned drafts in the approval queue.

Approval in one place

Drafts reach you in the tool you already use, such as Slack, email or a shared board, and publish only after approval.

Scheduling at the right times

Approved posts queue automatically for the times your audience is most active.

Comment and message triage

Incoming comments and messages are sorted by type and urgency, with replies drafted for you to approve.

Lead capture to CRM

A message asking for a quote becomes a CRM record with the source attached, instead of staying in an app nobody checks.

Mention and review alerts

New mentions, tags and reviews alert the right person quickly, so nothing sits unanswered.

Monthly reporting

Results are pulled from each platform and summarised in plain language: what worked, what to stop and which posts led to enquiries.

Three ways to work with us

Choose how much of the work you want to keep. The calendar, voice guide, templates and accounts stay yours in every option.

Fully managed

We run your social media end to end: planning, content, design, publishing, replies to comments and messages, and monthly reporting. You approve the calendar and anything sensitive.

Shared

We handle strategy, design, tooling and the hardest parts of production. Your team posts, replies and adds the day-to-day material only they have.

Set up and hand over

We build the system, set up the tools and train your team to run it. We stay available for reviews and support when you need them.

What the fully managed service includes

One team takes responsibility for the whole presence, from the first idea to the monthly report.

Content creation

Posts, captions, carousels, short video scripts and edits, written in your voice and adapted to each platform.

Design

Branded templates and graphics for every format, built on your brand guidelines so every post looks like it comes from the same business.

Publishing

Approved posts scheduled and published across your platforms, with the calendar visible to you at all times.

Comments and messages

Answered in your voice during agreed hours. Sales enquiries go to your team or CRM, and complaints are escalated to the right person.

Profile care

Descriptions, links, location and imagery kept consistent with your website and business listings, which also supports search and AI visibility.

Reporting

A monthly report in plain language: what was published, how people responded, which posts led to enquiries and what changes next.

Running a community as well?

Discord servers, Telegram groups, WhatsApp Communities and Facebook Groups need their own rules, moderation and tools. We offer that as a separate service, and it works alongside social media management.

What Astraeus does not promise

Virality

No provider controls what a platform amplifies. The work aims for a credible, current presence and steady enquiries, not a lottery ticket.

Follower targets

Follower counts are a weak commercial signal for most SMEs. A smaller audience of real buyers beats a large audience of nobody in particular.

Every platform at once

We work across all the major platforms, but being mediocre everywhere is worse than being good in one or two. We will recommend leaving some channels alone.

Unreviewed AI posting

Fully managed does not mean unreviewed. A person checks everything published in your name. An account that posts unchecked AI content is a liability, not a marketing channel.

Analytics

See which posts bring in enquiries

Each month you get a short report in plain language: what was published, how people responded and which posts led to real conversations. AI does the first summary and a person checks it before it reaches you.

Illustrative example, not client data.

The honest boundary

Social media will not fix a business that struggles to turn interest into customers. If enquiries already arrive and then go cold, fix the follow-up first, because more attention will only add to the pile. We start with organic posting. We only suggest paid ads once your profiles and content are good enough that you would be happy for a stranger to land on them.

Direct answers

Common questions

Which platforms should we be on?

Wherever the customer actually looks, which for most Irish and UK SMEs means one or two of Facebook, Instagram and LinkedIn rather than all of them. The recommendation follows the audience and the type of buying decision, and it includes which platforms to leave alone.

What does the initial set-up involve?

An audit and strategy session, then set-up of your scheduler, analytics, design templates, shared folders and approval flow in your own accounts. We then build the automations and connect them to your website, inbox and CRM. The time it takes depends on how many channels and tools are involved, and we agree it with you before we start.

What can you automate with AI?

Calendar drafting, post drafts in your voice, repurposing blog posts, captioning photos, sorting comments and messages, creating CRM records from enquiries, alerts for mentions and reviews, and monthly reporting. Nothing is published or sent without a person approving it.

Can you manage our social media for us?

Yes. Our fully managed service covers planning, content, design, publishing, replies to comments and messages, and monthly reporting. You approve the calendar and anything sensitive, and we handle the rest.

Do you also manage communities and moderation?

Yes, as a separate service. Community management and moderation covers Discord servers, Telegram groups, WhatsApp Communities, Facebook Groups and Slack workspaces, and it can run alongside social media management.

Which platforms do you work with?

LinkedIn, X, Facebook, Instagram, Threads, Bluesky, TikTok, YouTube and Pinterest, plus WhatsApp, Telegram and Discord for messaging and communities.

Do you use AI to write the posts?

Yes, as a drafting tool inside a system. Drafts are generated from the business's real material against a written voice guide, and a person approves everything before publication.

How often do we need to post?

Less often than most advice suggests, but consistently. The cadence is agreed against the time the business actually has, because a sustainable rhythm beats an ambitious one that stops.

Can you run paid ads as well?

Paid campaigns are scoped as separate work, and only recommended once the profiles, content and enquiry handling are worth sending paid traffic to. Sending ads at an abandoned profile wastes the budget.

How is success measured?

Against commercial signals: enquiries and messages received, profile actions such as calls and website visits, and whether prospects mention the content. Follower counts and likes are recorded but are not the goal.

Can we run it ourselves after setup?

Yes. The calendar, voice guide, templates and workflow belong to you, and training your team to run the system is a normal handover. We can also keep running it or share it, whichever fits.

Start where your customers already scroll.

Tell us who the customer is and what the business can speak on with authority. We will recommend the channels, the cadence and the smallest system worth running.

Discuss social media